Wednesday, December 11, 2024
The journey of the Jolivet family began in 1926 when Louis Jolivet, the cellar master at Château de Tracy, and Lucien Jolivet started buying wine in bulk, bottling, and marketing it in the Sancerre region. The second generation, led by Jacques Jolivet, Lucien’s son, expanded this activity by creating a beverage distribution structure. In 1987, Pascal Jolivet, Jacques’ son, established the Pascal Jolivet brand. From owning no vineyards in 1990 to managing an estate spanning over 120 hectares today, the Pascal Jolivet estate covers areas in Sancerre and Pouilly-Fumé, with an additional 60 hectares in Touraine dedicated to the "Attitude" label